Brand Marketing Services | Arbor Growth

We’re With You from
Start to Finish

Marketing Partners Driving Business Success

Data-driven strategy rooted in testing, measurement, iteration, and optimization. Arbor Growth builds the framework for the execution of short-term goals while laying the foundation for long-term success.

Platform and campaign management by industry-leading talent and cutting-edge artificial intelligence. Arbor Growth positions your brand to secure the best possible placements, optimizing for performance and customer acquisition cost.

Campaign iteration and optimization supported by 1st & 3rd party data, combined with user feedback and machine learning. Arbor Growth works with and adopts the latest technologies and advancements in digital marketing to consistently deliver results for clients.

Awareness

Brand Marketing Services at a Glance

Strategically Boost Brand Recognition and Reputation

Programmatic

OTT

OOH

Professional Sports

Linear

Programmatic

Through our mastery of algorithms and real-time bidding, we ensure that our clients’ ads are displayed to the most relevant users across multiple Programmatic channels to maximize exposure and engagement.
Arbor Growth leverages layers of data to precisely segment audiences based on demographics, interests, and behaviors. We gain insights into consumer preferences and behaviors that enable us to optimize campaigns for performance.

We constantly monitor and adjust ad placements and bids, ensuring that our clients’ ads are seen by the most qualified prospects resulting in higher conversion rates and returns on investment.

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OTT

AG employs sophisticated targeting techniques to reach the right audiences at the right time through internet-enabled televisions and streaming devices.
We utilize data and audience segmentation to create hyper-targeted campaigns that maximize the impact of each ad impression.
Our precision results in improved ad relevance and higher engagement rates, ultimately driving greater conversion rates for our clients.

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OOH

Arbor Growth leverages Out-of-Home (OOH) advertising to propel our clients towards success. By combining the best of traditional and modern marketing strategies, we find billboards, transit ads, and digital screens that captivate audiences in the physical world.

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Professional Sports

Sports advertising provides a unique opportunity to reach engaged potential customers with powerful campaigns that drive brand awareness, engagement, and customer acquisition.
Arbor Growth carefully selects sports teams that align with our client’s target audience and brand values, ensuring maximum relevance and resonance.
We negotiate exclusive sponsorship deals that grant our clients prominent visibility in stadiums through a variety of mediums, including LEDs, Ribbonboards, Jumbotrons, and bespoke special engagements.

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Linear

In the changing media landscape, Linear TV advertising continues to drive brand awareness and growth at increasingly competitive CPMs.
Through meticulous planning and execution, we utilize traditional television channels to deliver meaningful brand messages that resonate with audiences.
We collaborate with TV networks and media partners to secure prime placements that ensure maximum reach and impact.

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We’re Honored to Work with Renowned Brands

Our Growth In Client Success

Client Success Stories. Explained.

Grayscale

Grayscale Investments, the largest digital currency asset manager in the world, approached Arbor Growth

to help solve some digital marketing problems that were unique to the finance sector. Arbor Growth had deep experience in marketing financial products to both retail and institutional investors and we leveraged our knowledge and relationships to dramatically improve Grayscale’s digital marketing.

Moscot

MOSCOT is one of the world’s most well-known luxury eyewear brands, with a multitude of A-list celebrities

loyally wearing their glasses. Arbor Growth has worked closely with MOSCOT to significantly increase brand visibility both online and offline while simultaneously increasing Revenue and Return on Investment.

BatBnB

BatBnB aimed to boost online sales and improve brand awareness. By leveraging data-driven audience

research and state-of-the-art digital advertising campaigns through machine learning across Google Ads they achieved a 50% increase in website traffic, a 30% rise in conversion rates, and a 40% improvement in return on ad spend (ROAS).

DHS Blue Campaign

The DHS Blue Campaign aimed to boost awareness and educate the public.

Arbor Growth leveraged data-driven audience research and programmatic media buys and achieved a 40% increase in website traffic, and a 30% rise in user interaction rates.

Your Growth

How Do You Define Sustainable Growth?

Our Experts Will Help You Reach Your Goals

Former Google Senior Leader. Masters Degrees From Harvard & Chicago Booth. Army Paratrooper Captain.
Theron

Strategy
Former Google Growth Lead. Led Startup To Billion Dollar Valuation As VP Of Marketing. Spearheaded Major Brand Partnerships, Rebrands, & Website Launches For Mid-Market Companies.
Zain

Creative Direction
Former Google Growth Lead. Drove $60+ Million And Counting In Lifetime Incremental Revenue For Clients. World Champion Professional Athlete.
Michael

Execution
Former Google Technical Lead. Ad-Tech & AI Expert. Former India State Youth Soccer Player.
Pema

Ad-Tech

Meet The Team Behind Your Success

Brand Marketing Services FAQs

Find Answers to Common Questions

Brand marketing, often called “Upper Funnel” marketing or advertising, is a long-term marketing strategy that focuses on building awareness and trust for a brand. It is not about directly selling products or services, but rather about creating a positive emotional connection with consumers.

Brand marketing is executed nowadays across online video and display advertising, streaming video, traditional television advertising, billboards, social media posts, sponsorships, and partnerships.

By investing in brand marketing, you can help to build awareness, trust, and loyalty for your brand. This can lead to increased sales, improved customer satisfaction, and a stronger competitive position.

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Yes. Brand marketing can be very effective. When done well, brand marketing can help to:

Increase brand awareness: Brand marketing will get your brand in front of more people and make it more memorable. This will make it more likely that people will choose your brand when they are making a purchase.
Build trust: Brand marketing can help to build trust with consumers by showing them that your brand is reliable, trustworthy, and consistent. This makes it more likely that consumers will choose your brand over the competition.
Create a positive emotional connection: Brand marketing can help to create a positive emotional connection with consumers by showing them how your brand can make them feel good, happy, or satisfied. This makes consumers more likely to be loyal to your brand and to recommend it to others.

Of course, brand marketing is not a magic bullet. It takes time, effort, and a well-executed strategy to build a strong brand.

Arbor Growth has employed digital and traditional brand marketing strategies to successfully increase brand awareness, build trust and create a positive impression of our clients’ brands.

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The ultimate mix of traditional and digital will depend on your goals. In today’s digital-first world, you should root your brand marketing strategy in a digital-first approach, which will help your business continually confirm product-market fit, customer segmentation strategy and any associated financial metrics. Once you have a solid digital marketing strategy in place, you can make more informed decisions about other upper funnel advertising, which may include traditional and more hard-to-measure media buying.

Arbor Growth has its roots in digital advertising and marketing; our team spent years at Google growing some of the most exciting brands to emerge over the last decade and helping legacy companies successfully transition to a digital-first strategy.

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The amount of time it takes for brand marketing to work can vary depending on a number of factors, such as the size and budget of your business, the target audience, and the specific goals of your marketing campaign. In general, it takes “a few months” to see significant results from brand marketing.

Here are some of the factors that can affect the time it takes for brand marketing to work:

The size and budget of your business: Larger businesses with more resources can typically afford to invest more in brand marketing, which can lead to faster results. However, even small businesses can see results from brand marketing, as long as they are consistent and target effectively.
The target audience: If you are targeting a niche audience, it may take time to figure out how to reach them and build awareness of your brand. However, if you are targeting a general audience, results happen more quickly.
The specific goals of your marketing campaign: If your goal is to simply increase brand awareness, you may see results more quickly than if your ultimate goal is to generate leads or sales.

Arbor Growth has created effective brand marketing campaigns across a variety of channels to achieve client goals. We have deep experience media buying and have built strong relationships in the traditional advertising space for our clients’ benefit.

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